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WirelesStudios to develop Ultimate Sports Challenge for BreakThrough Entertainment

TORONTO, Canada — October 9, 2008 – WirelesStudios today announced a development partnership with BreakThrough Entertainment to develop Ultimate Sports Challenge – an interactive mobile competition of 1 on 1 challenges in various sports that will target sports fans and casual gamers of all ages.

“We are extremely excited to have partnered with BreakThrough on this property as we continue to expand our internal development capabilities” said John C. Daldin, Director of Global Business Development, WirelesStudios. “Our passion for games, development and understanding of the monetization process is foremost in the Canadian Wireless Marketplace.”

About Breakthrough Entertainment

Established in 1994, Breakthrough Entertainment Inc. (BEI) is one of Canada’s largest distribution companies and has licensed programs to major broadcasters in over 200 territories.

Breakthrough’s catalogue contains over 2100 half-hours of top-rated programming  that includes animation, lifestyle, drama, documentary, variety and factual programming such as animated series Atomic Betty, Captain Flamingo and Miss BG, the hit drama series, Paradise Falls, as well as factual programs, Design Match, War of the Wheels and Plastic Makes Perfect.

Early success stories include the popular children’s series, The Adventures of Dudley the Dragon broadcasted on PBS; factual series Little Miracles, which has been licensed to over 180 territories; Atomic Betty now sold to over 125 territories; and Captain Flamingo, picked up in over 144 territories.

BEI attends all major international television markets including NATPE, MIPTV, MIPCOM, Realscreen and Kidscreen Summits, ANNECY, AFM, BANFF, L.A. Screenings and DISCOP.  The company produces and distributes programming for major broadcasters worldwide including Cartoon Network, JETIX, Disney, Nickelodeon, BBC Kids, ABC, Discovery Health, Discovery Kids, QUBO, Teletoon, Canal +, M6, Zone / REALITY TV, NOGA, SBS, TVB, SABC, CBC, Slice Network, The History Channel, Showcase, W Network and many others.

BEI not only focuses on sales for Breakthrough Films & Television. BEI also acquires programming from third party producers for worldwide sales, in addition to securing pre-sales and seeking out executive producing and co-production opportunities.

About WirelesStudios

WirelesStudios Inc., a leading distributor of mobile entertainment, is focused on creating value for content rights holders, operators, and mobile consumers in the international wireless marketplace. Headquartered in Toronto, with offices in London and Milan, WirelesStudios offers international content rights holders a turn-key distribution solution for their mobile content, which includes porting and distribution to Canadian wireless carriers and content portals. WirelesStudios is a wholly owned subsidiary of Cameron Thomson Group - the pre-eminent provider of Outsourced Business Development Solutions for the Media / Entertainment and Technology sectors.

For more information, please visit www.wirelesstudios.com
 

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