NEWS RELEASE

London and Toronto — October 8, 2009 —Telemetry plc, winners of the 2008 International Emmy Award for their innovations in serving and delivering an unmatched online interactive video experience to the web has appointed Cameron Thomson Group as its business development partner. By utilizing Telemetry's capability to provide content owners a comprehensive and independent third party accounting of how each piece of online video is served and consumed, Cameron Thomson and Telemetry's partnership will bring a level of certainty to online distribution for movie studios, TV distributors and advertisers alike whether their content is long form, short form, trailers or advertising.

Telemetry Gateway allows media companies and advertisers to have an active and transparent dashboard of the actual performance of their online video content. This is delivered in real time enabling them to audit how and where their online video assets are actually being deployed. Telemetry provides advertisers, motion picture studios and tv distributors with independent verification freeing them from the inconsistent metrics provided by various video players and platforms and the self-serving reporting of ad-servers, video portals and other content delivery networks.

'The uncertainty in the current process of counting ad-insertions and in independent verification of the number of views each piece of content receives ends up costing content owners and advertisers alike', said Ronald Thomson, President of Cameron Thomson Group. 'We are pleased to be able to help Telemetry access decision-makers in the media industry and in advertising who will benefit the most from tracking their content and campaigns on a global basis'. 'As the online world moves from downloads to an ad-supported television-like or 'televisual' experience the quality of the user experience becomes critical and the need for accurate reporting becomes essential to its viability as a business' said David Plant, Cameron Thomson's VP Media and Entertainment.

According to reports in Ad Age and other media, major advertisers are demanding a quantifiable ROI for their online video spending. Platforms and ad-serving networks may be costing some companies up-to 30% more than necessary for media that is not accurately delivered. Telemetry has had success in accurately delivering these services in 20 territories around the world on behalf of major international brands saving their clients millions of dollars. Cameron Thomson will expand their reach into areas like movie previews, music videos, syndicated content and other stakeholders in the content industry.

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About Telemetry

Telemetry is the most advanced global ad serving service available to advertisers. London, UK based Telemetry is the only ad serving and verification service to help balance rising media budgets with rising expectations in the increasingly mosaic media landscape.

Visit www.telemetry.com


About Cameron Thomson Group Ltd.

Cameron Thomson Group Ltd. is a leading business development company specializing in providing corporate development and investment banking services to the media, IT and entertainment industries. Drawing from its broad base of experienced and highly motivated professionals, Cameron Thomson's expertise is in transforming business ideas into prosperous commercial opportunities. Cameron Thomson has a track record in building successful media companies that maximize the value of their intellectual properties globally through traditional media, the Internet, and via evolving broadband and wireless distribution mediums. Cameron Thomson Group is based in Toronto, Canada, with offices in Milan, Italy, and in London, UK.

For more information, visit www.cameronthomson.com.